We had a question about how to write a purpose. I have looked at a few examples on the H1 Glassfrog. Some seem like aspirational outcomes. By that I mean something to be worked towards but that likely can always be improved/refined in an ongoing way. They likely won’t be “accomplished” or completed. Other read like directions (there is a verb in the sentence that the role has to carry out).
For example the "Visual Storyteller" role's purpose is: Create and sustain a buzz about Holacracy through powerful visual stories.
To me this reads like a directive statement
On the other hand the "coach sourcer" role's purpose is: A high-quality learning environment for participants, primarily, and for coaches, secondarily
To me this reads like an aspirational outcome.
Brian's examples in the book (p.33) are both aspirational outcomes. "to create cleaner cities" (for a garbage company) and "exquisite organization (for H1-now changed to "Evolve humanity’s relationship to power")
There maybe other ways purposes are written that I have not seen. Those are just two I noticed. Perhaps there are grammatical nuances at play or it's just the style of thinking of the person who proposed the role?
I would appreciate any thoughts on how other teams think about how to capture a role's purpose. Maybe there is a guide somewhere?