About the decision process: we had different processes. Our favorite was to write to all our closest clients and ask them a few questions like: “what did iGi bring to you and your organization?”, etc.. We eventually came up with something.
For this one, I guess it just came from watching the life of iGi and analysing each event/tension that would happen to her. It was obvious, not a decision, just a fact.
Maybe [@mention:449833773917801859] can share more. It came naturally from lots of discussions, me interviewing the founder